Channel 7 is now longer the house of the Olympic Video games after 9 Leisure pulled off a $305m coup to nab the subsequent 5 occasions, together with the 2032 Brisbane Video games.
9 made the official announcement after the inventory market closed on Wednesday after the community struck a cope with the Worldwide Olympic Committee.
9’s bid of $305m will finish Seven’s run of 4 Video games since profitable the rights from 9 in 2014 for a reported $200m deal.
9 will broadcast the subsequent 5 occasions, together with summer time Video games in Paris 2024, LA in 2028, and Brisbane 2032, in addition to winter Video games in Milan 2026 and the as-yet unannounced 2030 occasion.
Mike Sneesby, the CEO of 9, mentioned: “This partnership with the IOC is a crucial a part of 9’s technique as we proceed to outline Australian broadcast and streaming tv. We’re delighted to be bringing the Olympic Video games to Australian audiences, at any time when and nevertheless they select from Paris 2024 to Brisbane in 2032.
“These rights complement our not too long ago renewed partnerships with the NRL and Tennis Australia at a time when stay sport continues to reveal its means to drive sturdy development in streaming audiences and energy in free-to-air TV consumption. Importantly, this deal allows 9 to make the Olympic Video games accessible to all Australia, throughout extra platforms than ever earlier than.
“For our audiences, advertisers and groups throughout Australia, at this time’s announcement brings the Olympic Video games house to 9, and instantly displays our function – Australia Belongs Right here.”
IOC president Thomas Bach additionally praised the resurrected partnership.
“Australia is a superb sporting nation with an extended Olympic historical past which will likely be taken to new heights with the internet hosting of the Olympic Video games Brisbane 2032,” Bach mentioned.
“Our new partnership with 9 will guarantee Olympic followers throughout Australia have unparalleled protection of the Olympic Video games on their platform of alternative.”
Australian Olympic Committee president Ian Chesterman mentioned the Worldwide Olympic Committee’s announcement that 9 is the rights holding broadcaster for the last decade is nice for Australian sport.
“That is thrilling to have 9 on board as a long-term broadcaster for our Olympic motion at Video games-time. 9 has a well-deserved fame for top of the range sports activities protection over many many years,” Chesterman mentioned.
“With the preparations extending throughout a number of platforms, Australians will be capable to absorb all of the Video games pleasure irrespective of the place they’re.
“Channel 9 did an excellent job in London again in 2012 and we all know they are going to give Australians a front-row seat to the thrilling performances of our Australian Olympic athletes in Paris subsequent yr.
“Paris will present a spectacular backdrop however as soon as once more the actual stars would be the athletes – their tales and their performances. 9 will carry all that to life.
“And searching past Paris, the Winter Video games in Milan-Cortina 2026, Los Angeles 2028 after which our house Video games in Brisbane 2032, it is a fantastic inexperienced and gold decade for Australian sport.”
AOC CEO Matt Carroll mentioned the planning for Paris was already within the works.
“Like sport itself, nothing stands nonetheless, and we all know that 9 will carry one thing completely different and modern to the 2024 Video games protection, Carroll mentioned.
“The AOC has been working very intently with our member sports activities to navigate the complexities of getting probably 470 athletes plus a staff of assist workers into Paris, offering a world-class high-performance surroundings and getting everybody house.
“With 9 now confirmed because the Olympic broadcaster in Australia, we’re actually wanting ahead to working with Mike Sneesby and the 9 staff in bringing the performances of our athletes to everybody again house.
“I’d additionally prefer to acknowledge the dedication and experience of the Channel 7 staff over a few years and thank them for his or her contribution to the Olympic motion in Australia.”